We are a collective

We are more than a team of marketers; we are a collective of talents with extensive real estate development experience.


Sandi Parker


As Crave’s Creative Director, Sandi crafts the vision and leads strategy at the Atlanta-based marketing firm. Pivotal to Ponce City Market’s development team, Sandi led marketing efforts from acquisition to opening. As a founding member of the Jamestown Creative Department, Sandi handled marketing and FF&E selection on office, multi-family, mixed-use, hotel, and condo projects including the Schermerhorn condo in New York, The Madison Hotel & Office buildings in Washington, D.C., and 999 Peachtree and Westside Provisions District.

Prior to Jamestown, Sandi worked on the development teams responsible for Woodstock Downtown, a ULI Development of Excellence, and Vickery Village, an ARC Development of the Year, as well as the Lucky Marietta District in Downtown, Atlanta. Before making the leap into development, Sandi spent her early years as a commercial interior designer.

Sandi grew up in Portland, a city that values creative environments, reuse of historic structures and art as intrinsic parts of development. That exposure, combined with an interior design degree and experience in San Francisco, London, New York, and D.C. allowed Sandi to develop a deep appreciation for developments that provide a sense of place and community.

Gerlinda Grimes


As a key member of Crave’s creative team, Gerlinda is truly a jack-of-all trades and an out-of-box thinker. An introvert with loud ideas, she brings an owner’s eye and a designer’s perspective to a range of creative projects. Her two decades of experience as in-house marketing director for TuckerMott Company (developer of Floataway Community and Westside Provisions District) gave her hands-on experience with the built environment and the full life cycle of a diverse group of real estate development projects. Thoughtful about user experience, brand storytelling, and both print and digital experiences, Gerlinda specializes in directing and inspiring creative teams, bringing complex strategies together across full spectrum of marketing and development disciplines. In her spare time, she writes short stories and songs, plays the guitar, and sits on her meditation cushion.

Cristy Lenz


As the former director of coverage and supervisor of the national desk for CNN and other outlets, Cristy spent 20 years as a writer, producer and assignment editor before a trip to Paris inspired her to step away from the news and pursue her passion for food. In July, 2015, Cristy started Atlanta Food Tours. Today, her successful passion project largely runs itself, affording Cristy the freedom to put her formidable organizing and managing chops to work full-time with Crave. From managing copy and content creation to crafting experience design for office, multifamily, and student housing projects, Cristy brings her keen intellect and inspired creativity to all of Crave’s projects.

Leah Green


A true nuts-and-bolts project manager, Leah brings a strong background in project management, sales, and operations management via development and construction to Crave. Before joining us, Leah served as VP of Operations for Green Street Properties, development leader for Ponce City Market. She also held roles with Green Built Homes and Humphries. On the side you’ll find her in a kayak downstream on the Chattahoochee with her husband, pup and daughter.

Trevyn Coffelt, Senior Brand Designer for Crave

Trevyn Coffelt


Designing isn’t just a job, its a way of life for Trevyn. From working with high-end corporate companies to small businesses alike, he has a wide creative background. As a self-taught artist he’s honed his skills holding a pencil and pushing pixels. His passion is branding and identity design but he rocks at art direction, UI/UX design, illustration, and marketing/advertising.

Kirby Lewis


Kirby is not afraid to take on design challenges, and she’s a master with hand-drawn illustrations. Previously, she served as Art Director at Hoffman Media, where she led her team in creating editorial layouts and pre-press operations for publications including Cottage Journal, Cooking with Paula Deen, and Good Cents Cooking. A Mississippi State University graduate with a degree in Fine Arts, when Kirby’s not designing, she’s spending time with her husband Josh, and enjoying her passions: travel, reading, cooking, and exploring on foot, because who needs a car?

Katie Burke, Marketing and Graphics Coordinator for Crave

Katie Burke


From creating marketing collateral to sweeping up the miscellaneous to-dos, Katie fills in the cracks and keeps the team on schedule.  With a background in fabric design, she’s our coordinator by day and a textile artist by night. With a love for all things creative, she’s sharp, inquisitive, and always reliable to chase down important answers.

More Members of our Creative Brain Trust

Samantha Sanford - Crave graphic designer



Tenacious and creative, Samantha Sanford is an innovative graphic designer with a love for typography, pattern design, and soft, organic designs. She's also really into hiking, and soft serve ice cream.

Robb Bennett - CRAVE Senior Web Developer



Robb takes top-notch designs and builds them out into modern websites that work across all devices. Specializing in leading-not-bleeding edge development, Robb delivers expertly crafted JQuery and CSS, with a heavy emphasis on the total user experience. He's also pretty passionate about growing Bonsai.

Dave Buckhout - CRAVE web developer



Dave designs, produces and maintains websites, content, and the support service networks required to run an online operation. From discovery, design, and production, to optimization, long-term site / content administration, he embeds himself into all phases of a site's life-cycle.



Passionate about creating useful, creative, and thoughtful marketing strategies to elevate the unique voice of each client, Jessi has consulted for start-ups and national brands alike. Her love of authentic storytelling through modern marketing gives her approach an unmatched enthusiasm.

Jaime Gottlieb - CRAVE copywriter



As a copywriter specializing in luxury and lifestyle as well as brand tone of voice, Jaime brings over a decade of creative and strategic experience to brands across the hospitality, development, and food & beverage spaces.

Courtney Garvin - CRAVE designer / researcher



Courtney Garvin studied industrial design at the Rhode Island School of Design where she received her BFA. In 1999, Courtney received her MFA in graphic design from Yale University. Since 2000, her work has spanned all aspects of design: from strategy and design to final production and implementation.