Branding &

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Case Study: Foundry Yards

Birmingham multifamily

Our Mission

Create a modern, sophisticated, artful brand for a new, upscale Parkside, Birmingham multifamily development.

Our Solution

Working with developer Novare and leasing / management partner, Rangewater, we created a bold, sophisticated brand, website, and leasing collateral system for new multifamily development, Foundry Yards.

We took our cues from the project’s arty Parkside location and its historic repurposed masonry components to create oversized graphics that make a bold statement. We selected a navy and rust color palette with a matte finish for printed collateral to give the brand an artful pop over rich, sophisticated base tones.

For the website, we went with an asymmetrical modular design as a nod to the project’s careful integration of historical components and its hybrid architecture of new and repurposed spaces.