How we craft what you crave

We leverage our strong local relationships to craft exceptional brands and inspirational places

CRAVE

Branding & Identity

You create the space. We craft its story.

Our brands are informed by the places that inspired them. Whether your property evokes hipster style, quiet sophistication, or anything in between, we’ll find you voice and tell your story — from naming, to logo & identity, collateral packages, and beyond.

We provide creative consulting for a broad range of challenges.

Whether you’re repositioning an existing property or launching a whole new development, we’ll match your budget and project challenges with thoughtful, out-of-the-box solutions.

Creative Consulting

Digital Spaces

We paint the future in pixels.

From responsive website design to technology-enhanced lobbies, and animated renderings, we keep up with technology trends and offer a range of digital services to ensure that our clients stay on the forefront of an evolving real estate marketplace.

We’re superior strategists — ask us anything.

Our services go way beyond the creation of websites and identities. Wether you’re repositioning, redeveloping, or embarking on a new build, we can drive your marketing strategy from concept to completion — or just jump in as needed to strategize creative solutions for special projects.

Marketing Strategy

Interiors

It all starts with the built environment.

We can design your marketing center, furnish your unit models, craft the property signage and create custom murals and graphics. Our unique expertise in commercial real estate means designs are influenced by and inspiring to the spaces they occupy.

We understand how marketing fits into your big picture.

We offer a turnkey (“multi-disciplinary”) suite of marketing services with experience in everything from murals and environmental sign design to animated renderings and more. No matter what you want to accomplish, we can help you realize your goals through robust in-house capabilities and trusted partnerships.

Murals & More

Branding &
Identity

Places are multi-faceted. Crave provides a rich collection of placemaking tools.​

CASE STUDY

Case Study: Rocket Hill

Fun First Brand Design

Our Mission

Dream up bold, bright branding and future-forward animation for a NYC developer bringing a fresh, new perspective to the Atlanta Market.

Our Solution

YoungWoo is responsible for some of New York City’s wildest development projects. From a chunky rainbow-colored Williamsburg office building and a game-changing railcar waterfront food hall conversion to a high-rise apartment community that introduced Manhattan’s first car elevator, this developer thrives on innovation. For his first project in the Atlanta market, he was looking for an agency who could help him push the envelope on office branding to attract a national and international tenant class to the Atlanta Market. These are some of the logos we explored as we looked for concepts that could easily be animated to occupy both digital and print spaces.

Creative
Consulting

We help you answer questions you didn’t even know to ask

CASE STUDY

Case Study: Montgomery Park

Repositioning Recommendations for an iconic Portland, OR destination

Our Mission

Provide new owners and their architectural and design teams with strategic recommendations for site flow, tenant types, office amenities, brand direction, and more.

Our Solution

In the 1980’s, owners converted Portland Oregon’s iconic Montgomery Ward warehouse and distribution center to office use. The conversion included a name change to “Montgomery Park” and a shopping mall-style makeover that became dated over the years. In addition, the character of Portland’s Northwest sector evolved from primarily industrial use to a more mixed-use / neighborhood feel. The opportunity arose to reposition a large cluster of buildings, parking, internal streets and grounds to better serve the emerging market by offering destination retail, local retail, apartments, and more. Our team traveled to Portland with a team of market demographers to determine which retail uses would work best and how to reposition the site to best serve a new and emerging user market. We offered recommendations on site flow, brand voice, user experience, art integrations, and more. These led to an expanded scope of work, which will involve marketing strategy, budgeting, programming, and event activations.

Websites & Digital Solutions

Crave delivers responsive, user-friendly, future-forward digital solutions.

CASE STUDY

Case Study: The Princeton

Free Spirited Web Design

Our Mission

Infuse a new brand with yesterday’s spirit and today’s spark by developing a locally-inspired, retro-modern brand complete with a full suite of print and digital tools for a multifamily apartment community in College Park, Florida.

Our Solution

Our first task was to create a brand that brought to life the quintessential Florida style, including playful colors, a retro vibe, and a nod to the nearby waterfront. We utilized this look and feel to craft eye-catching construction and now-leasing banners, as well as a variety of helpful collateral tools for the leasing team. We also developed a vibrant, user-friendly website with custom online leasing integration, an interactive apartment selector, and video components to boost sales with our younger target demo.

Marketing
Strategy

Our solid marketing strategies save your team time and money

CASE STUDY

Case Study: 725 Ponce

A Comprehensive Approach

Our Mission

To put a spotlight on a spec office building in an uncommon, yet forward-thinking location, while launching the flagship development for the New City brand.

Our Solution

The New City property brand was launching in tandem with their first project, so our responsibility was two-fold. In order to make an impact and draw attention to the building, we needed to think well beyond any traditional broker event. We placed our sights on the local community to create unique, engaging experiences.

The New City team brought a deep, personal vision and a true passion for community to the project. 725 Ponce’s timeless style extended to the custom leather gifts we shared, the private dinner we hosted, and to the inspired art collection neighbors can find along the building’s BeltLine connection. We worked hand-in-hand to ensure New City’s vision and 725’s timeless aesthetic was evident in every piece, from the branded website to the hardhat BeltLine bike tour.

Interior Decor

When we walk into a space, we look for opportunities to create experiences. Our curated furniture and fixture selections convey your project’s personality at a glance.

CASE STUDY

Case Study: One Glenlake

Transforming A Perimeter Office Property

Our Mission

To rebrand a traditional office complex from interiors and design direction, to elevated signage and collateral.

Our Solution

Columbia Property Trust partnered with Indigo Collective and architecture and design firm Gensler to drive the completion of a $3 million reimagining and modernization of One Glenlake. Upon completion, we created meaningful spaces where employees could work outside their traditional offices, installing a communal table, new Salt + Block café, floor-to-ceiling windows, mid-century modern furniture, and locally curated art work in the lobby, as well as outdoor seating.

Multi-Disciplinary Services

Places are multi-faceted. Crave provides a rich collection of placemaking tools.​

CASE STUDY

Case Study: 8West

AN ART-INSPIRED MIXED-USE DEVELOPMENT

Our Mission

Differentiate 8West from the competition by focusing on arts and trendsetters.

Our Solution

Integrating arts and culture into the project was critical to differentiating it from the competion. We managed a local photo shoot to acquire the area photography and worked to obtain quotes and content from local trendsetters as we created collateral, video, and launch event materials.