Websites & Digital Solutions

Crave delivers responsive, user-friendly, future-forward digital solutions.

CASE STUDY

Case Study: The Princeton

Free Spirited Web Design

Our Mission

Infuse a new brand with yesterday’s spirit and today’s spark by developing a locally-inspired, retro-modern brand complete with a full suite of print and digital tools for a multifamily apartment community in College Park, Florida.

Our Solution

Our first task was to create a brand that brought to life the quintessential Florida style, including playful colors, a retro vibe, and a nod to the nearby waterfront. We utilized this look and feel to craft eye-catching construction and now-leasing banners, as well as a variety of helpful collateral tools for the leasing team. We also developed a vibrant, user-friendly website with custom online leasing integration, an interactive apartment selector, and video components to boost sales with our younger target demo.